Elevate Lens+

Real Estate Investing Strategy

Elevate Lens+ is our proprietary financial model used to evaluate all potential real estate investments. To be eligible for purchase by an Elevate Money REIT, properties must meet our rigorous standards and qualifications.

The Model


The Elevate Lens+ rating is based on an in-depth analysis of the four main pillars in property investing: Lease, Tenant, Location, and 360 View. Each pillar is given a rating between 0 and 5 stars. Properties with an EL+ cumulative rating of 4 stars or higher meet our target criteria.


Our criteria are leases with 5 or more remaining years and with rental increases of 1% or more per year. We favor long-term, durable rental cash flows coupled with rental increases that we believe will keep pace with inflation.


"Investment Grade” tenant financial strength as rated by Standard & Poor’s is desired. If the tenant’s credit is not rated, we scrutinize tenant financial statements and the profitability of the property’s business operations.


Location is assessed by evaluating comparative rental rates with other properties in the area and analyzing local demographic trends. Properties with limited and quantifiable deferred maintenance are preferred.

360 View

Our professional opinion and insights where we consider both quantitative and qualitative factors in determining our investment decision.

The Market


Real estate surrounds us every day – apartments where we live, office buildings where we work, shopping centers where shop and dine, industrial and distribution properties where goods are made and shipped, and so on.

This equates to $16 trillion of real estate in the United States1, excluding personal residences. Real estate is very close to the aggregate market capitalization of all New York Stock Exchange-listed companies (around $20 trillion at year-end 2020)2, as a comparison.

Despite the close comparisons in market size, many investors don’t have much if any of their portfolio allocated to real estate, because access has been limited by the large sums of capital required to own real estate. Elevate Money is removing this barrier and granting access to most investors starting with as little as $100.



Real estate ownership provides two primary elements of potential investment return: Income and capital appreciation.

• Income is generated from monthly tenant rental receipts.

• Capital appreciation, or the increase in a property’s value over time, is realized when a property is sold. If rents go up over time, those higher rents can translate into higher property values.

The income component of investment return is more immediate and more tangible. Elevate Money seeks to achieve investment objectives by purchasing properties with predictable and consistent monthly income. In this regard, our REIT I intends to buy properties that are each individually leased to one tenant for multiple years. These long-term leased, one-tenant properties may generate consistent rental payments.


Investing in Elevate.Money REIT I’s common shares is speculative and involves substantial risks. The “Risk Factors” section of the offering circular contains a detailed discussion of risks that should be considered before you invest. These risks include, but are not limited to, illiquidity, complete loss of invested capital, limited operating history, conflicts of interest, blind pool risk, and any public health emergency. Further, there is no assurance that  Elevate.Money REIT I will be able to achieve its investment objectives or to access targeted investments like those identified.